Alekhya Dabbiru

COURSE: IS 5320 – 02 WEB ANALYTICS

Tag: hw7

  • Homework 7 summary

    Time Log – time spent on other students’ sites (4 entries):

    Date: Feb 16, 2026 From: 8:10 pm To: 8:38 pm
    Date: Feb 16, 2026 From: 8:40 pm To: 9:12pm
    Date: Feb 20, 2026 From: 7:04 am To: 7:30 am
    Date: Feb 22, 2026 From: 6:40 am To: 7:15 am

    Essay I. Summary of your activities in your contents including new contents created (one paragraph). Provide all the hyperlinks (clickable) of new contents you have created this week.

    This week, I reorganized my site to make it easier to navigate and match the HW requirements: I switched from the Makao theme to Twenty Twenty-Four theme because Makao wouldn’t support the 3-level HWs menus the way I needed, then rebuilt the header/footer, fixed tag placement, and set up two menus, a general menu for Tech/My Life and a separate HWs menu that contains all homework pages. I also published two new posts: Gen Z: Balance Over Burnout on how Gen Z prioritizes boundaries and direct communication to avoid burnout and Sleep Over Doomscrolling on how late-night scrolling disrupts sleep and affects productivity/health.

    The hyperlinks:

    Sleep over Doomscrolling: http://52.12.113.25/2026/02/19/sleep-over-doomscrolling/

    Gen Z: Balance Over Burnout : http://52.12.113.25/2026/02/19/gen-z-balance-over-burnout/

    Essay II. Summary of your “Event” in GA4 (add a screenshot) (one paragraph)

    I set up my GA4 “event” using Google Tag Manager. First, I made the GA4 Configuration tag (Initialization – All Pages) so GA4 loads on every page. Then I created custom GA4 Event tags for my two new posts, Gen Z: Balance Over Burnout and Sleep Over Doomscrolling and, used page-view triggers so the event fires only when someone lands on those specific post URLs. After publishing, I tested it in Preview/Tag Assistant and checked GA4 Realtime to make sure my custom event names showed up, and  it worked and is tracking correctly.

    UPDATE: Unfortunately, my previous HW7 submission and related posts were lost due to an unexpected issue on the site. I am not sure how the posts were deleted, but I recreated the entire assignment, including the required posts, Google Tag Manager setup, GA4 events, and tag cloud plugin configuration.

    Essay III. Find and describe one of best use cases using custom events in GA4 (one paragraph)

    Custom events in GA4 are really useful for tracking how people actually move around a site, not just which pages they visit. One of the best use cases is setting up an event to record the menu clicks, like when someone clicks “Tech,” “My Life,” or specific HW links. This would help us understand what sections visitors are most interested in and whether the navigation structure is clear. It’s basically a way to measure real user behavior and improve the site layout based on data.

    Sources:

    https://vrushangpatel.com/2025/10/ga4-custom-events/

  • Sleep over Doomscrolling

    Sleep is like an energy-recharger. While we sleep, our brain restores itself, which helps our memory sharpen to have a more productive next day. At the same time, our body repairs itself too, helping heal and protect our health. I remember pulling all nighters in my undergrad, having black coffee, staying up till 5 AM and getting up at 7 AM. I maintained this pattern during the week before my exams which lasted for a period of a week to ten days. The method appeared effective to me at that time, yet it resulted in persistent tiredness and migraine headaches. Of course, this is a rare situation for people, not a regular situation.

    Then there is the everyday version, where people use their phones throughout the night to browse the internet, playing video games or just watching Instagram reels. The blue light from these devices delays melatonin production, keeping the brain awake longer, which causes bedtime to slowly transform into a 2 AM doomscroll. The next morning people drink caffeine which causes the same cycle to start again. So, it is essential for us to have a good sleep schedule to have a more productive day, with better focus, mood, and energy.

    Sources:

    https://www.goodto.com/family/this-is-the-real-reason-why-your-teenager-is-sleeping-in-late-and-it-s-not-because-they-re-lazy-here-s-what-the-experts-told-us

  • Gen Z: Balance Over Burnout

    Gen Z employees usually prefer business settings that provide peaceful work conditions which they find more appealing than the work preferences of millennials. They are more open and direct about their needs, especially when it comes to boundaries. I have seen Gen Z employees send leave requests through email by simply stating what they need. They don’t rely on the same old reasons as health problems or family emergencies. I feel like they just communicate more directly. Millennials often felt the need to explain their absence in detail, but Gen Z tends to keep it short, formal, and to the point.

    I have observed that these two generations have developed different views regarding balancing their professional responsibilities with their personal life. A real example is my friends who joined corporate, we’re fresh grads and it’s only been a year since they started working, and they already hate the corporate life and call the work culture toxic. They don’t accept burnout as normal and speak up instead of staying silent just to look dedicated, because they want work that supports their life and living needs, not a life fully consumed by the job.

    Sources:

    https://blog.avilar.com/2024/01/17/6-factors-that-motivate-gen-z-in-the-workplace/